Featured in Graphis New Talent Annual 2014

Blüm is a fictitious art and culture gallery with the goal of promoting undiscovered artists. The design emphasis of this envelope-style bag is the act of discovery.

Similar to finding a hole-in-the-wall gallery, it is up to the observer to discover what is hidden. A tiny sliver torn from the brown paper reveals a very small burst of color otherwise not seen on the rest of the initial design; a small signal used to entice the observer to investigate further.