2018
Digital Brand Guidelines
Brand Identity + Visual Design
Project Goals:
- Create a comprehensive list of rules that will guide the mophie web aesthetic.
- Unify components used on the site.
- Provide a journal for designers and developers working on the site for easy reference.
This was the first version of the mophie brand guidelines to be used on the site. I gathered as much information I could and tried to explain every section to the best of my abilities.
The plan was to continually update the guidelines to stay present with all graphics and to give anyone working on the site a quick reference.